Context

A large enterprise content platform serving millions of users had accumulated significant UX complexity over time. Users struggled to locate journals and publications, navigate workflows, and complete tasks efficiently.

I led a UX modernization initiative focused on simplifying workflows, improving navigation, and enabling better engagement with critical communications.


Problem

User research identified several issues:
-Cluttered interface and inconsistent navigation
-Difficulty locating key features and messages
-Inefficient workflows for common tasks
-Accessibility challenges for some user groups

These problems reduced usability and engagement across the platform.


Approach

I led a UX modernization effort combining research, design iteration, and usability testing.

The work included:
-Usability testing to identify friction points
-Design system improvements and visual hierarchy updates
-Iterative prototyping and design validation
-Accessibility enhancements
-Continuous feedback loops with users and stakeholders


Impact

The redesign significantly improved usability and engagement:
-Improved digital engagement across enterprise member platforms by 50% through improved communication and experience design.
-Implemented analytics instrumentation that enabled product teams to prioritize improvements and increase feature adoption 20%+.
-Delivered improvements that supported digital platforms serving 4.5M+ members.


What This Demonstrates

Modernizing complex digital products requires combining UX research, data analysis, and cross-team collaboration to simplify experiences at enterprise scale.