Context

An event platform required both user-centered experience design and coordinated product delivery to support launch and long-term scalability.

I led product planning and delivery across design and engineering teams, guiding the platform from concept through implementation and ongoing optimization.


Problem

The organization needed to:
-Design a user-friendly experience
-Coordinate development across engineering teams
-Launch the platform efficiently

Monitor and optimize product performance after release


Approach

I led the product development process from concept through launch.

Key contributions included:
-Wireframing and interactive prototyping
-Agile coordination across design, engineering, and QA
-CI/CD implementation for efficient deployment
-KPI definition and analytics implementation
-A/B testing to optimize user flows


Impact

The platform launched successfully and delivered measurable improvements:
-Coordinated product delivery across multiple engineering initiatives, improving release velocity 25% through structured backlog prioritization and release planning.
-Implemented analytics frameworks enabling product teams to prioritize improvements and increase feature adoption 20%+.
-Introduced reusable design components and development practices that reduced UI development effort 30% and saved ~$500K in development capacity.


What This Demonstrates

Successful product delivery requires strong coordination across design, engineering, and analytics to launch scalable digital platforms and continuously improve performance.